Your social media program should: Be brand authentic. Work the business objectives. Broaden brand awareness. Steer and increase the conversation. Create advocates. Drive traffic. Increase sales. Have fun!

Communications hasn’t been a one-way street for a long time. Someone is already talking about you. Call it Comm-360. Social media provides a 360-degree view of who’s talking about you, what they’re talking about, and how you can add your voice to the conversation and move that needle. Step 1: Cut a hole in the box. [Kidding.] Talk to me. Consider me a catalyst to provide social media strategy and management, blogger outreach, PR and digital marketing.