Social Media Experts as Ninjas?

As a social media marketing maven/freak myself*, I run into lots of ‘experts’ and mavens on social media platforms. I follow them on Twitter, I try to go to networking events, etc. I want to learn from these people. In the end, I want to be disseminate info that I think is important to my own followers, friends.

As you may know, I do my best thinking in the shower. JPH says it’s another version of meditation. Sweet. I’m a meditating machine! (… in the shower)

Here’s my question to you, dear friends and lurkers. If Joe called himself a social media consultant AND was consulting for a business on social media, wouldn’t it be natural to assume that Joe himself had an active Twitter/social media presence? -> Is it necessary for you, as a social media consultant/manager/director/expert, to have your own (active) presence in the social media sphere?

I would say yes. I think, at the very least, you should have a presence in the space in which you claim to be a consultant in. Even if it’s only to help push out your client’s social media space. Ie. Retweeting, reposting links, et al.

But is there an alternative view to this? Could you be a social media expert/what-have-you and be STEALTH!? Could you, in fact, be a social media ninja?? Does this social media ninja exist?

What say you?


* Note: I don’t claim to be an expert, just a maven. Read Gladwell’s The Tipping Point. Shoot, if I was an expert, I’d have a FT permanent position in a company as a social media marketer, natch. So… if you have any leads…I’d be most appreciative!


  1. Chris Lam says:

    @r0b3rta Thanks for replying, Night Ninja! re:

  2. Kat says:

    I would say that one should have a “presence” in the social media world. You can’t consult without knowing all the capabilities of these social media platforms. I guess it is possible to understand it without having your own account. But I really feel that if you aren’t involved and haven’t applied it to yourself, you can’t teach others how to apply it properly either.

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