Chris holds over 18 years of experience in social media marketing, online marketing, blogger relations, donor relations, development. Previously, she was the senior social media marketing manager for a financial services company, a heavily regulated industry. She juggled creating social media strategies and tactics, working with attorneys on compliance, planned promotions, managed vendors and executed the day-to-day – it’s all in a day’s work. (Who needs sleep?)
Prior to corporate life, Chris managed the social media program at Blaze, a Santa Monica boutique PR firm, for clients in travel & hospitality and food & beverage such as 7-Eleven, Hyatt Regency Century Plaza, Marina del Rey, and Original Tommy’s. She created and implemented programs that integrated client PR plans to raise company visibility and to encourage conversation between companies and their key audiences. She specialized in engaging, tracking, and reporting brand-related online conversations and provided professional counsel to clients on social media projects.
Chris holds MBA and MA graduate degrees from the Peter F. Drucker School of Management at Claremont Graduate University (CGU). She was the first dual degree student to achieve an MBA in marketing and strategy and an MA in Applied Women’s Studies. During her tenure, Chris was an active leader and participant in the academic community, leading a chapter of Net Impact and founding a new student association. She founded the Drucker Women in Leadership Association (WILA), an official chapter of the National Association of Women MBAs (NAWMBA), which provided a forum and space for students to discuss issues women face in leadership roles.
Chris serves as blog editor and Communications Chair of Social Media Club Los Angeles (SMCLA). She also volunteers at Women At Work teaching a Social Media 101 course. She is working on new courses for older adults. Chris once crashed her Geocities blog with her post about meeting Jennifer Garner. She learned from her mistake, bought server space, and now blogs at whatiruninto.com.
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Contact Chris at firstname.lastname@example.org.