Today’s post – Google Analytics! Thanks to @A_Crutch for helping, and I thought I would expand on the topic here.
Here’s the gist of it: Our clients ask that we append UTM codes to any links that get posted. (Links that refer back to their websites, of course.) Links that we post on social media sites like Twitter.com and Facebook.com are coded, which then gets tagged as a Campaign in GA.
- Does this mean that Referral Sources and Campaign Sources are mutually exclusive?
- Am I double-counting?
- Does this mean I can count Referral traffic AND Campaign traffic together when reporting Inbound Traffic?
- Can I fold the Campaign Traffic numbers into the Referral Traffic, as campaigns are posted on social media platforms (that are being tracked under Referral Sources)?
I think I’ve answered two of my three questions.
- Yes, Referral Sources and Campaign Traffic are mutually exclusive
- No, I am not double-counting
- No, Campaign Traffic should be flagged when you are looking for “popular” links that got visitors to click through and subsequently, back to the client’s website
- As for the third question – I don’t know. Currently we don’t sum these because we’re looking at specific inbound traffic sources for a few of our clients.
I pulled the analytics from this website to show my logic. Correct me if I’m wrong!
According to the Traffic Sources Overview screenshot, the Campaign Source is labeled “Other.” Well, if that’s right, I’m NOT double-counting referral traffic if I add Referral Sources + Campaign Sources.
In this example of my site, the 85 visits that came in in July = Direct Traffic + Referring Sites + Search Engines + Campaign Sources. Am I right or am I missing a detail?? I’m waiting for Google to get back to me, but if you, humble reader, has the answer, I’d love to hear from you!