Last month my alma mater, The Drucker School, sent an invitation to alums to a their last spring Drucker Business Forum q&a. The guest? Zappos CEO Tony Hsieh! KPCC (my favorite NPR station in LA) hosted the event.
It was my first time at the new building in Pasadena. I ran into Arun, a fellow classmate, who was networking like a pro! Tony Hsieh walked us through his success during college and then on to Zappos.
I’ve screenshot my tweets/notes, if you’re interested. Enjoy!
Twitterfeed - thechrislam - Zappos
twitter - the chrislam - zappos page 2
It’s late but I’m posting it now. Here are my notes from the PRSA-LA event “Navigate the Online Newsroom to Get Your Message and Organizations Noticed.” This was held at the Boston Court Theatre in Pasadena – who knew?!
Panelists:
Steven Rosenberg, Online Editor, Los Angeles Daily News
Christine Miceli, Executive producer/online editor of KTLA.com
James Macpherson, Editor, PasadenaNow.com
Alysia Gray Painter, Editor, NBCLosAngeles.com
Main points:
- Send multimedia!!!! (Reiterated by all panelists) They are looking for photos and videos to post along with the story.
- Send 1-2 high-res photos with your pitch/email
- Use Youtube and send the link with the pitch
- Attach the video or link of the embedded video from the client site
- Raw video is ok. If they are interested, they will come out and shoot their own (union rules)
- Know the demographic the online publication serves
- Know the publication
- Send your pitch about 2-3 weeks in advance
- Send a reminder email a week prior
- Send a reminder email the day before
- If this is an event, spell it out “This will sell out”
- They will most likely know this already but this is a good reminder for them to flag
- Prewritten blog posts/articles are ok as long as it is an original piece
- Emails
- Format your emails so that they are easy to follow (bolds, headers, et al)
- Attachments are fine
- NO PDFs
- Experts
- Make your client available to them as an expert
- When they’re up against a deadline, they will always go to the one expert
- Social Media
- They all have social media accounts, you should too.
- They use RSS readers and Google alerts to find news to break
This morning’s workshop went well. It was a smaller classroom, which fostered more dialogue regarding privacy and how-to’s. Thanks, attendees, for making this fun! I hope you learned a lot and can take the info back to your contacts.
I’ve posted my deck and handout on Slideshare.net. (www.slideshare.net/chrisylam) And here is the deck as an embed.
Please credit where credit is due. It’s all under a Creative Commons Attribution License. Plus it’s just plain good manners.
Hey there! I’m back from Canada and back at work. The funeral was fine. My cousins and extended family were very nice in hosting us and accommodating us.
This week I’m catching up and finishing up my “new” deck for Saturday’s workshop. That’s right, I’ll be teaching my “Intro to Social Media” workshop at Women at Work in Pasadena this Saturday at 10:30am. I think we’re full. This time, we’ll be in the computer lab and it’s a smaller room.
It’s amazing how things have changed in one year in social media.
- Foursquare vs. GoWalla vs. Yelp – Brightkite kind of died
- Twitter vs. Plurk vs. Pownce – Twitter has pretty much killed both, IMO
- Friendfeed – I dunno – but looks like Buzz might have a hold (I still don’t like FF)
- Facebook vs. MySpace
- Tumblr vs. Posterous
I’m interested to see where the pieces fall in 12 months. You?