We’ve been going through cover letters and resumes for summer internships. This spring, we were pulling resumes and covers for a social media coordinator at Blaze.
Here’s a tip: Do not oversell yourself. Do not write things down on your resume that are lies or exaggerations. If you are a graduating senior in college, I do not believe you would be an account executive material without agency experience.
Just.don’t.do.it. Don’t lie.
Here’s another tip: Read instructions. When we ask for cover letters, there’s a reason. As a PR firm, the team needs to know you can write… and write well.
BLAZE (in business since 1990) is a PR agency specializing in consumer, hospitality, food and healthy lifestyle. Our Santa Monica office is hiring ASAP and we are looking for creative, smart and hard-working people to join our in-house social media team. Please send cover letter and resume to Kat Calbes at kcalbes<at>blazepr<dot>com.
Job Description
Day-to-day coordination and monitoring of online conversations within the social web about clients, their brand, products, and competition while reporting key insights and recommendations
Track and report analytics for social media clients
Conduct market research and competitive audits
Conduct audience segmentation and creation of personas/profiles
Research and coordinate blogger/online media outreach
Implement initiatives in social networking, web communities and other social media marketing and web technology
Research interactive marketing and emerging media trends and pull specific, relevant stats and insights in support of strategic business cases
Successfully team with agency account teams on social media marketing projects integrated with traditional PR plans
Working with Social Media Community Manager to understand clients’ business goals, requirements, and current marketing plans
Responsibilities Breakdown:
1/3 Daily monitoring and engagement
1/3 Reporting and research (weekly and monthly)
1/3 Creative thinking, planning and implementation
Qualifications
Strong understanding of social networking and social media marketing i.e., blogs, social networks, microblogging, podcasts/Web TV, wikis/collaborative software
Understanding of and/or experience in Public Relations including coordination and implementation of PR and marketing tactics
Skilled in Microsoft Office and Macintosh applications
Strong data research and analysis capabilities
Detail-oriented with strong organization and time management skills
Experience in serving client needs and providing deliverables in a timely fashion
1-2 years of experience in Interactive/Online marketing
1 year of experience in client management
Ability to maintain own work flow and meet deadlines
Ability to work in a fast-paced and dynamic environment
Ability to work independently and in a team environment
Visit www.blazepr.com to learn more about the agency, our clients, why we love what we do, etc.
Happy 2011! I’ve been tweeting but not keeping up with this blog as well as I should be.
Last month, I reached out to a few women who worked in PR and social media. I wanted to meet more people like me – people who were social media types and worked in PR firms. A few weeks ago, we met up in Culver City.
Social Media and PR peers - Jan 2011
Left to right: that’s me, Laura from Fleishman, Christina & Christina & Heidi from Murphy O’Brien, and my colleague Shone from Blaze. We’re missing Tiffany from Wunderman.
We talked about clients, tools, and the dynamics in managing clients’ programs within a PR framework. I had such a fun time meeting these women. I feel like I have my own peer group now; even if we’re working in competing firms, there is plenty of work for everyone. (At least I believe so.)
I’m hoping to find a few more peers in Orange County and meet up with Tiffany again. If you are a social media manager or PR/social media hybrid account executive who works at a PR firms in OC, please let me know! I’d love to meet you.
It occurs to me that I don’t know many social media folks who work in PR firms… IRL. Let me back up – I still consider myself a PR newbie. It just so happens that I ended up specializing and working on clients’ social media programs within a PR firm. How lucky am I?! I get to learn more about traditional PR and increase my social media arsenal.
So I tweeted to a few folks in the LA area and voila – instant tweet-up coming at ya during the first week of January. I’m thinking Monday January 4th or Tuesday January 5th. I like Bar Chloe in Santa Monica as it’s not that loud (read: you can actually hear each other).
I’ll post the date, time, place soon enough!
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