I’m moderating a fantastic panel – Julie MacMedan (VP of Investor Relations, Demand Media); Julie Linn (VP of Compliance, Green Dot); Erik Deutsch (Principal, Excel PR); Dustin Luther (Head of Social Media, Dun & Bradstreet Credibility Corp.), and Serena Ehrlich (Director of Marketing, Mogreet). These guys are experts in working through the rules and regs of a regulated industry and still moving social media forward within public companies.
If you’re interested in social media in PUBLIC companies, you should attend! We’re adding that extra layer that all regulated companies have to deal with. Learn about this side of things.
Tickets are only $15. We try to keep all SMCLA events affordable so everyone can join in the conversation. They are usually $10 before the day of the event!
We’ll be at the Yahoo! Community Center on the corner of 26th and Broadway in Santa Monica. Park in the underground parking lot, and we’ll validate your parking. (You know I love free parking!) If you’re familiar with the Daily Grill in Santa Monica, it’s on the other side of the block.
SMCLA (Social Media Club LA) is having their May event on Wednesday evening, May 23 at the Edmunds.com headquarters in Santa Monica. It’s all about Social TV and its evolution – so what are you waiting for? RSVP now and tell them I sent ya! Better still, tell ME and I’ll be on the lookout for you!
What is Social TV? It’s the mash-up of tv watching and the chatter going on on social channels. Did you vote for a favorite contestant on American Idol? Do you check in on GetGlue? Do you live-blog or live-tweet during sporting events? Do you watch programming on Blip.tv or Yap.tv? Have you downloaded Conan O’Brien’s app (Go Team CoCo!)? That’s part of it. On the back-end where the nerds sit (me… you), social tv is also something that companies look at to increase viewership, engagement, and quite frankly, prove that there is interest in a particular show. [#sixseasonsandamovie, NBC!]
BLAZE (in business since 1990) is a PR agency specializing in consumer, hospitality, food and healthy lifestyle. Our Santa Monica office is hiring ASAP and we are looking for creative, smart and hard-working people to join our in-house social media team. Please send cover letter and resume to Kat Calbes at kcalbes<at>blazepr<dot>com.
Job Description
Day-to-day coordination and monitoring of online conversations within the social web about clients, their brand, products, and competition while reporting key insights and recommendations
Track and report analytics for social media clients
Conduct market research and competitive audits
Conduct audience segmentation and creation of personas/profiles
Research and coordinate blogger/online media outreach
Implement initiatives in social networking, web communities and other social media marketing and web technology
Research interactive marketing and emerging media trends and pull specific, relevant stats and insights in support of strategic business cases
Successfully team with agency account teams on social media marketing projects integrated with traditional PR plans
Working with Social Media Community Manager to understand clients’ business goals, requirements, and current marketing plans
Responsibilities Breakdown:
1/3 Daily monitoring and engagement
1/3 Reporting and research (weekly and monthly)
1/3 Creative thinking, planning and implementation
Qualifications
Strong understanding of social networking and social media marketing i.e., blogs, social networks, microblogging, podcasts/Web TV, wikis/collaborative software
Understanding of and/or experience in Public Relations including coordination and implementation of PR and marketing tactics
Skilled in Microsoft Office and Macintosh applications
Strong data research and analysis capabilities
Detail-oriented with strong organization and time management skills
Experience in serving client needs and providing deliverables in a timely fashion
1-2 years of experience in Interactive/Online marketing
1 year of experience in client management
Ability to maintain own work flow and meet deadlines
Ability to work in a fast-paced and dynamic environment
Ability to work independently and in a team environment
Visit www.blazepr.com to learn more about the agency, our clients, why we love what we do, etc.
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