Recently, I spent a couple of phonecalls with prospective clients, getting the DL on their product or service, and figuring out where I could fit in as a consultant. It occurred to me that all of my prospective clients asked the same question, “How do I start?” (Second often asked question – “Where do I start?”)
Some of the questions I ask back are….
- First things first – Where’s your plan? What are your goals? List them out. It makes planning your tactics so much easier.
- Visibility, awareness?
- Increase in website traffic?
- Build your base?
- Increase sales?*
- What are you using now? Do you have a website, blog, email?
- Use what you have.
- Do a landgrab! Check your preferred username/URL on namechk.com.
- Be sure you have a back-up list of usernames if yours is already taken.
- Branding is just as important in SM as it is in “traditional marketing.”
Now that these three questions are answered, we get to move on to the next set of questions.
For the newbies, these are pretty basic questions you should have on your radar, especially if you’ve already in the process of writing a business plan or marketing plan.
* Note that while increasing sales is generally the name of the business game, the main role of social media is community. Call it what you want – but social media is part marketing, part customer service and 100% community.